Workflow
Documented
One practitioner · base subscription › Coachful
Coachful
Professional · priced at your client count · checked 21 Oct 2026
The ladder, as the vendor printed it
The highlighted row is the one the engine selects for this count.
| Plan | Capacity | Per month | Per year, upfront | Practitioners | Eligibility | Source |
|---|---|---|---|---|---|---|
| Lite | up to 5 clients | $29 · currency unconfirmed | not printed | not printed | general | 1 2 |
| Solo | up to 20 clients | $49 · currency unconfirmed | not printed | not printed | general | 1 2 |
| Pro | unlimited | $99 · currency unconfirmed | not printed | not printed | general | 1 2 |
| Studio | unlimited | $199 · currency unconfirmed | not printed | not printed | general | 1 2 |
- At 0 clients: $29 per monthcurrency unconfirmed · No zero-client discount established.
- Annual billing at 20 clients: Price not establishedannual invoice not printed
- Unlimited plan: $99 per monthcurrency unconfirmed
- Zero clients: No zero-client discount established.
- Above the published ladder: not published; never extrapolated.
Workflow
- Status
- Documented — Scheduled habits, client check-offs and reflections with coach client/roster review. 1 2
- Free
- Trial only — 7-day trial; permanent free habit access not established. 1 2
- Client-side charges
- Not established — not in the amount
- Platform
- Not recorded
- Observed in an account
- No. Everything on this page is documented from the vendor's pages and store listings that were read.
What we could not establish
- Currency code and annual prices unconfirmed.
- Regulatory suitability not inferred from marketing language.
- No account test or regulatory suitability assessment.
Regulated use — lay reading
Lay reading. What each vendor's own pages say about US HIPAA and Ontario PHIPA, read by habit.report, without legal training. Not legal advice. A vendor's account of the law is not a source for the law. Each feature is assessed separately; evidence for one never covers another.
- US HIPAA-covered activity
- Not assessed — Contractual and operational suitability not assessed.
- Ontario PHIPA-subject activity
- Not assessed — Contractual and operational suitability not assessed.
Regulatory features — what the vendor's pages state
- Data entry
- Vendor states: Terms: "If you use Coachful to provide services to your own clients, you are the data controller for their personal data and Coachful is your data processor." Privacy policy: users enter "Goals, habits, and progress data"; "Your coaching organization can access coaching data according to its role permissions." 3 4 · checked 21 Oct 2026
- Hosting
- Vendor states: Privacy policy: "Coachful is operated from Estonia (EU)". Provider register with locations: Google Cloud and Firebase (database, file storage; "EEA / USA / global infrastructure"), Vercel (application hosting; "USA / global edge network"), Stream.io ("Selected hosting region / USA"), BunnyWay (file, image, audio and video storage; "Slovenia / EEA / global CDN"). 4 · checked 21 Oct 2026
- Messages
- Vendor states: Privacy policy: "opted-in transactional SMS and WhatsApp messages for scheduling, reminders, and coaching communications" (Twilio, Meta WhatsApp Business API); Stream.io is listed for "Private chat". Terms: "SMS and WhatsApp must not be used for emergency, crisis, or sensitive clinical communications." 4 3 · checked 21 Oct 2026
- Notifications
- Vendor states: Privacy policy: "Send you notifications, updates, and support messages". Terms: "essential service communications through email or in-app notifications" continue after opting out of SMS. 4 3 · checked 21 Oct 2026
- Attachments
- Vendor states: Provider register: Google Cloud and Firebase for "file storage"; BunnyWay for "File, image, audio, and video storage and content delivery". Privacy policy: a Google Drive recording the user selects through Google Picker is copied to Coachful storage. 4 · checked 21 Oct 2026
- Video
- Vendor states: Provider register: Stream.io for "video infrastructure"; BunnyWay for video storage; Groq for "Optional AI speech-to-text transcription for uploaded or recorded coaching calls". Privacy policy: a recording selected from Google Drive is copied "for transcription and session analysis". 4 · checked 21 Oct 2026
- Exports
- Vendor states: Privacy policy: "you can export your information at any time while your account is active.. including client records, notes, check-ins, and content, at no charge"; "download a machine-readable JSON copy of your data from Account Settings → Security → Download my data". 4 · checked 21 Oct 2026
- Integrations
- Vendor states: Privacy policy: optional Health Connect and Apple Health imports (coach can view after progress-sharing consent); Gmail, Google Calendar and Google Drive scopes; Instagram automations; AI assistant connections that share "only the workspace data needed for the specific tools and OAuth permissions you approve"; "Optional providers receive data only when the relevant feature is enabled or invoked". Terms: special-category data "must not be submitted to.. optional connected services". 4 3 · checked 21 Oct 2026
- AI features
- Vendor states: Privacy policy: Anthropic "Optional AI assistant, analysis, and content-generation features"; Groq optional speech-to-text; Google Gemini optional image generation; AI assistant connections (ChatGPT or Claude) limited to approved permissions; Sensitive Data Mode "is off by default and restricts AI access to client records". Privacy policy and terms: special-category or confidential clinical information is not to be submitted to optional AI. 4 3 · checked 21 Oct 2026
- US business associate agreement
- Not stated
- Canada or Ontario
- Not stated
Evidence
- 1. Coachful Home · coachful.co/
Vendor page · Read 21 Oct 2026 · No copy saved
Professional coaching platform with7-day trial; homepage emphasizes49/month. Detailed tracker page provides full tier ladder. - 2. Coachful Tracker · coachful.co/coaching-tracker
Vendor page · Read 21 Oct 2026 · No copy saved
Habit frequency, reminders, targets, check-offs and coach roster review. Tracking included every plan. Monthly Lite29/5clients,Solo49/20,Pro99/unlimited,Studio199/unlimited. Currency code unconfirmed;7-day trial, card may be required. Vendor regulatory language not independently assessed. - 3. Coachful terms of service · coachful.co/terms
Vendor page · Read 21 Oct 2026 · No copy saved
Read in full (13 sections). Section 5: "If you separately check the SMS consent box, you agree to receive transactional text messages from Coachful on behalf of your coach or organization"; "You may still receive essential service communications through email or in-app notifications after opting out of SMS"; "SMS and WhatsApp must not be used for emergency, crisis, or sensitive clinical communications." Section 7: Coachful "is not an electronic health-record, medical-record, clinical diagnosis, psychotherapy-note, treatment-management, crisis-response, or emergency system"; "Special-category or confidential clinical information must not be submitted to AI, broadcast email, WhatsApp, advertising, public/community, or optional connected services"; "Optional, read-only imports from Health Connect and Apple Health are supported for non-clinical fitness and wellness progress"; Sensitive Data Mode "off by default". Section 10: "If you use Coachful to provide services to your own clients, you are the data controller for their personal data and Coachful is your data processor" and refers to the GDPR "right to access, export, and delete your data". No HIPAA, BAA or Canada text. - 4. Coachful privacy policy · coachful.co/privacy
Vendor page · Read 21 Oct 2026 · No copy saved
Read in full (last updated October 16, 2026; sections 1 to 14, ending with the Tallinn contact address; the earlier summarised read was truncated, this one was not). Controller: Influencee Agency OÜ, Tallinn, Estonia. "Goals, habits, and progress data you enter"; "Your coaching organization can access coaching data according to its role permissions." Provider register (provider, purpose, location): Google Cloud and Firebase — "Authentication, database, file storage, and supporting cloud infrastructure" — "EEA / USA / global infrastructure"; Vercel — "Application hosting, serverless processing, and edge delivery" — "USA / global edge network"; Stream.io — "Private chat, activity feeds, and video infrastructure" — "Selected hosting region / USA"; BunnyWay — "File, image, audio, and video storage and content delivery" — "Slovenia / EEA / global CDN"; Resend (email) USA; Twilio (optional SMS and WhatsApp); Groq — "Optional AI speech-to-text transcription for uploaded or recorded coaching calls"; Anthropic — "Optional AI assistant, analysis, and content-generation features"; Google Gemini API — "Optional AI image generation for marketing assets and content"; Sentry; Stripe; Razorpay; Meta. "Coachful is operated from Estonia (EU)." Section 3: "Send opted-in transactional SMS and WhatsApp messages for scheduling, reminders, and coaching communications"; "Send you notifications, updates, and support messages". Section 6/7: "you can export your information at any time while your account is active.. including client records, notes, check-ins, and content, at no charge"; "download a machine-readable JSON copy of your data from Account Settings → Security → Download my data". Health Connect and Apple Health: optional read access to steps, calories, sleep, weight, heart rate and similar; "Your coach can view these measurements after you agree to progress sharing." Google scopes: Gmail read/send, Calendar, Drive "Access only a recording you explicitly select through Google Picker". AI assistants: "If you choose to connect Coachful to an AI assistant such as ChatGPT or Claude, Coachful shares only the workspace data needed for the specific tools and OAuth permissions you approve". "Sensitive Data Mode.. is off by default and restricts AI access to client records". "Do not submit special-category or confidential clinical information to optional AI, broadcast email, WhatsApp, advertising, public/community, or connected-integration features." "Coachful is not a clinical or electronic health-record system." No HIPAA, BAA, PHIPA, Canada text (searched).